Independent research · UK

Don’t go in blind.

Online businesses, costed properly. What they really take, what AI genuinely makes possible — and when the honest answer is no.

You don’t have to be a filmmaker, a designer or a developer. AI is the tool, not the business. What you need is the real cost, the real workload and the right order to do things in.

Why this exists

Passive income. Fast. No money up front. Does that business actually exist?

We kept meeting the same person. Sometimes before they started, with the tools already bought and the offer still undecided. Sometimes a year in, more than £4,000 spent, and nothing back.

So we asked the obvious question and then checked it properly. That research is what this site sells — both sides of the ledger, dated, and willing to say no.

Read why we built this

Start here

Four ways in. Pick the one that sounds like you.

Starting a business

Still deciding

“I don’t know if this business is for me.”

The real cost, the real hours, the monetisation routes and the stop rules — before you buy a single subscription. A “no” is a valid outcome, and cheaper than a year.

Check a business — £29See all businesses

Already decided

“I know what I’m building. I don’t know the order.”

A 90-day build sequence — what to set up, in what order, with the decisions made in advance so you don’t pay for the beginner mistakes twice.

Get the build order — £149See what’s inside

Already running something

Already paying for AI

“I have the subscription. I only use it as a chat.”

What the tool you already pay for can actually do for a business — which plan is worth it, which features you are not touching, and where it stops being useful.

Choose a tool — £19 each

ChatGPT, Claude, Gemini, CapCut, DaVinci Resolve, HeyGen, ElevenLabs and more.

Already have a business

“I have the business. Nobody sees it.”

How each platform actually distributes a business account — what the algorithm rewards, what the platform does not publish, and when a channel is not worth the hours.

Choose a platform — £19 each

TikTok, Instagram and YouTube as business channels.

Or browse the catalogue

Inside the modules, time-sensitive facts are source-linked and carry the date they were last checked. Where a provider does not publish a fixed limit, we say so. A “no” is a valid outcome.

It is a calm way to decide — and, if you go, a sequence to build.